Task 2.2: Research Into Existing Products: Studio Logos

When looking at famous film studio logos as inspiration for my own design, it became apparent that many Studio logos use a simple colour scheme of three main colours and either use iconic symbols or landmarks in their logo to make it memorable. 

Animals are a common feature in studio logos like MGM's which features a lion:

Another common theme I discovered was the use of mythology and mythical creatures in film studio logos such as Tristar's use of Pegasus and Hollywood Pictures's use of a Sphinx:

 

My initial design for a studio logo:

The common theme of mythology inspired me to name the studio "Artemis Studios" after the Greek goddess of the hunt, virginity, childbirth and the wilderness/ wild animals. this meant that I could also include the common theme of animals since Artemis's sacred animal was said to be a deer. The stars in the background add to the imagery of divine beings and could later be animated. The simple, dark colour scheme prevents the logo from seeming too complex and ensures it fits the codes and conventions of studio logos. 

My updated design for a studio logo:

In order to have an animated studio logo, I updated my ideas, keeping the name, colour theme and idea for an image of the a stag. The animation element in my studio logo involves the effect of white stars in the background fading. Initially, the logo appears to show a stag stood in front of some bright, white lights- reminiscent of an animal caught in the headlights. This bright light gradually fades to stars in the background. I used stop-motion animation in order to animate my studio logo. This involved making several versions of the logo with the star effect at different levels of intensity.